Consumer interest in webOS flatlining, HP to "aggressively attack" smartphone segment
If the most recent ChangeWave report is any indication, HP and Palm have their work cut out for them in the market of public perception. According to their survey of prospective smartphone buys, 0% (or at least significantly less than 1%) of respondents indicated an interest in buying a webOS product. That’s in spite of the fact that more webOS users reported being “very satisfied” with their device than BlackBerry or Windows Mobile (both of which garnered more potential customers). Meanwhile, interest in Android has risen to the point that 37% of those surveyed were going to the green machine, while 38% wanted an iPhone in their pocket.
HP’s executives seem to understand what they’re up against. At the recent HP analyst event, HP Personal Systems Group Executive Vice President Todd Bradley dropped a delightfully crunchy line: the Personal Systems Group (under which Palm falms) is going to “aggressively attack” the smartphone market. On the other hand, Bradley indicated that the size of the App Catalog has doubled since July 1, though our own tracking indicates growth of 50% in that time. Don’t get us wrong; 50% growth is tremendous (that’s 1550 new apps since the start of July), but we’re not going to stretch that to a “doubled.” We’ll just chalk it up to a PalmPad-style slip-of-the-tongue.
We certainly hope that aggressively attacking includes strong carrier partnerships, serious and widespread advertising, and a quality line of diverse, powerful, and desireable webOS products. Otherwise, well, we can’t see consumer interest in Palm ticking up otherwise.