Dan Hesse: Limited stock means limited advertising for Pre | webOS Nation
 
 

Dan Hesse: Limited stock means limited advertising for Pre 41

by Derek Kessler Tue, 19 May 2009 4:49 pm EDT

TV Static

As reported by Reuters (and then every other news outlet under the sun), at an investors conference this morning, Sprint CEO Dan Hesse told shareholders:

“We don't intend to advertise it heavily early on because we think we are going to have shortages for a while. We won't be able to keep up with demand for the device in the early period of time.”

This jives with earlier rumors about there being a limited supply for the Pre on hand at launch, possibly around 375,000 units - all to be spread out to thousands of Sprint stores and select Wal-Mart, Best Buy, and Radio Shack locations nationwide. Analysts Lawrence Harris of CL King Associates doesn’t expect that Sprint will be able to poach many customers from Verizon or AT&T, saying, “It’s going to sell principally into the base, to existing Palm owners and existing Sprint subscribers.”

41 Comments

I hope I'm there in time on the 6th. It's been painful waiting this long, but I'm not quite ready to pitch a tent.

Yeah, this is a really thoughtless prompt from Sprint and Palm. Speaks to the reasons why they're both in the crapper. If the Pre is both companies last ditch effort, than you invest everything, make damn sure your product is air tight, produce and market en masse. If there is low supply, or product issues, that will be the story - how they failed in producing a winning product line. I desperately want both to succeed, but I'm very disappointed in the half-arsed approach to this phones release.

Agreed.

I don't get it.

Why does it matter that Apple sold less in the first two days. I thought this Pre "shortage" was for more than two days, so...

Don't be a tool, create an identity.