First Veer TV commercial hits, little guy packs a bit of punch [video] 110
HP promised that the advertising would eventually kick off, and now it’s here. Spotted tonight on multiple shows across multiple channels was the first television advertising for the HP Veer. And as a bit of irony, the first Veer commercial starred (apart from the phone) the first spokesperson we saw signed up for the campaign: champion boxer Manny Pacquiao. The commercial shows off cards, multitasking, apps, the gesture area (woo!), and Mr. Pacquiao threatening to punch the camera. HP artfully worked the boxer’s reputation as a small but beastly fighter into the commercial: “So, why did I get a small phone? Well, if there is one thing I know: little guys can pack a punch.”
Pacquiao may not be the absolute best spokesperson HP could have picked (though it's likely part of it is due to the audio having been muffled by being recorded off a TV and then uploaded to YouTube), but we expect he’s going to be one of many. This commercial also looks to set a new precedent for HP’s ads. Where the “The Computer is Personal Again” campaign centered around graphics and computers and stuff happening with swirling hands in front of the celebrity’s torso, the “Everybody On” campaign looks to place the device directly in front of the celebrity’s face, only revealing who they are at the end and actually showing the device in action (something we’ve been demanding from webOS ads for a long long time). We also go the new tagline for webOS: “Works like nothing else.”
A video of the ad is after the break (we’re looking for a better quality version update: got it, thanks BAUERMUNDO!) – what do you think of the direction of this new campaign?