Hesse: Too much downloading could mean the end of unlimited data on Sprint 40
Sprint has been the bastion of unlimited data in a land where the giants of AT&T and Verizon have either switched to the metered side, or have indicated it’s going to happen. But Sprint CEO Dan Hesse noted at the EmTech@MIT conference that if data usage gets out of hand, then Sprint’s unlimited data plans might got the way of the dodo, the dinosaur, and Lindsay Lohan’s film career. Says Hesse:
“We can offer unlimited as long as the usage is reasonable. If you run an all-you-can-eat buffet, but you have the New England Patriots come in and the whole team spends a whole day there, I can't afford to do that anymore.”
True words, Mr. Hesse. The Sprint chief was sure to note that their 4G WiMax devices do command a $10-a-month higher charge than 3G-enabled devices, obviously because it’s easier to pull down more data over a faster 4G connection. For what it’s worth, the same thing happened when moving from $10-a-month 2G 1xRTT “Vision” service to $15-a-month 3G EVDO “Power Vision” service.
Hesse knows that Sprint users are fans of their unlimited service, and will be watching (and hoping) to see if they experience an influx of customers from AT&T and Verizon seeking to leave behind the metered data plans. Hesse himself is a fan of the unlimited concept: he is the owner of an unlimited car washes pass good for an entire year. “I spend more probably than I would without it, but I enjoy not having to pay to wash my car each time.”