HP brings the TouchPad to Twitter with a new promoted trend #LikeNothingElse 10
Either HP has seen more success from their Twitter advertisements than we first estimated, or they have other reasons for their latest marketing push in social media. HP has purchased a third Twitter trend to promote their webOS devices, specifically the HP TouchPad, this time with their slogan as the hashtag, #LikeNothingElse. People are using the trend a lot already, with several messages going out each second, and we aren't even in the prime-time for twitter use yet.
Sadly, just as it was with the first promoted Twitter trend that HP purchased, people aren't really talking about new webOS devices as much as they are talking about plenty of other topics (like love and relationships). So have they failed once again to use social media for marketing purposes?
Last time we criticized HP's decision at using these vague hashtags because they were attracting very little attention to the devices themselves, just like now, but is it possible that there is actually a method to this marketing madness? Getting the Twitter-world to use the phrase "Like Nothing Else" throughout the day, and then launching a larger ad campaign with that same slogan attached, might help to burn that phrase into people's minds and potentially drive some sales and brand recognition in the process. Of course, we might be giving HP a bit too much credit here, and really this is just another fun Twitter trend that they hope gains them a little bit of attention from the masses. We'll have to see if anything else happens today to grab people's attention.
Either way, if you're on Twitter, hop on in and join the talk. There's plenty to go around.
Source: Twitter Trend (HP); Thanks, Robert!
10 Comments
I hope their twitter add is working because I haven't seen one add on TV since the TouchPad came out last week. Other companies have seemed to step up their adds. Maybe they were afraid that HP would have a big media blitz, but I have yet to see an add for the TouchPad. I can't believe a company would put out a product like this one and let it sit. Maybe webOS as we know it is really going to die a slow death. Luckily, I'm not due for a new phone for a while. I don't want to buy into a OS that will die while I have it. I feel with my Pre+ I'm basically flying solo and I don't want to do that with my next phone.
I just saw an add on Fox News while I was waiting for the shuttle launch. (A little less than an hour before the actual launch). It was just before Obama's speech. Pretty good timing if you ask me.
The only problem with the article, Tim, is that it assumes that a huge marketing onslaught is a given, and yet they've launched two "big" products already with most of us easily able to avoid the Manny P., Miranda Cosgrove, and Russell Brand ads unless we were specifically looking for them. (Major sporting championship event buys excepted)
Meanwhile, their print and radio presence is underwhelming, to say the least.
I'd argue that before they fix the promotion, they need to fix the lack of 16GB units at retail WAY MORE. Having the $599 unit as your base model in brick and mortar locations helped cripple the Motorola Xoom, and it will do the same here.
That would be a fair assessment, but they've said time and again, and it has been confirmed through other channels outside of HP, that they have hired a number of celebrities to push a marketing blitz for the TouchPad. These include commercials, music videos, billboard ads, viral youtube videos, etc....
There is no assuming going on here, unless you are one of those people that thinks HP enjoys lying to their public.
I've seen commercials with three of said celebrities already....here. I've seen transit ads...here.
For all intents and purposes, they have ALREADY launched the "larger ad campaign". It's consisted so far of a high profile boxer, teen star, and comedic actor (not to mention prominent features in Dr. Dre's first video in eons and Lady gaga's tour and twitter feed).
I think the marketing is "huge" in terms of celebrities hired, but it seems to be rather small in visibility and impact. Maybe they have no intention of ever doing a "hard" launch...both the Veer and Touchpad launches have been pretty underwhelming, buzzwise.
sick burn..i haven't seen anything except here as well and the dr dre video i never would have seen if it wasn't mentioned here. I have yet to see a webos commercial on tv or in the streets. set sail for fail hop
have seen the commercials(w/ all 3 celebs) here on TV in NE US. With the #likenothingelse slogan, though not sure if the average consumer will make the connection.
"There is no assuming going on here, unless you are one of those people that thinks HP enjoys lying to their public."
NO! How unthinkable! They'd never lie to the public, and they have NEVER ever made a promise only to back up from it... Erm, wait a second...
Tim, no offence meant, but are you getting paid by HP to rationalise and excuse everything they do (or DON'T)?
I think P|C discloses the producst they recieve from HP don't they...I hope P|C is not like HP and don't lie to us.
It's not that I think P|C lies to anyone... Only being strangely accepting to everything HP is coming up (or lacking coming up) with