HP gearing up for Enterprise webOS sales | webOS Nation
 
 

HP gearing up for Enterprise webOS sales 35

by Dieter Bohn Wed, 23 Feb 2011 2:05 pm EST

An anonymous source has sent in some information related to HP's upcoming push in the enterprise space - a push that will happen both directly and through their channel partners. In an email to said partners, HP dropped word that they're going to lay out the entire strategy in March:

At the HP Americas Partner Conference (APC) next month, we will unveil our channel strategy for mobility and shed light on how these offerings can help partners grow their business.

Enterprise just might be HP's best chance to grow significant market share in 2011 given how competitive the consumer space has been and will be for the foreseeable future. Bundling webOS products - from phones to tablets to computer software to printers - with their existing offerings to enterprise customers may be the easiest way to get phones out in the market.

Our source also said that HP is likely targeting a June launch for the TouchPad, which is on the right end of that "summer" launch window if you ask us. Hopefully HP will be able to meet that target, because the tablet space will already have seen a few months of hyper-competitive jostling between the Playbook, Xoom, iPad 2, and others.

Thanks Anonymous!

35 Comments

As long as we get better PIM functionality, on a par with my Treo 650, continuity across the devices I use, and no more laughing from my IT department then I am all for anything they do to take on enterprise.

Totally agree, I think Palm really dropped the ball on that one with the Pre. I love the Pre, but there are definitely some things I miss from my Treo that was just left out on the Pre.

I still dont understand... why not try to hit the market before it gets hyper competitive?

I wish nothing but success for WebOS but that just doesnt seem very smart to me.

The products (hardware/software) are not ready, I am sure HP wish they were ready tomorrow.

Like you, I wish HP products could beat its competitors to market, but I prefer ready for market products vs what we got with the original Pre release, and let HP's experts deal with the cards that will have been delt when they release products.

I think HP is smart to leverage enterprise for starters, and create a complete ecosystem as a way to enter and begin to capture marketshare. HP knows its got its work cut-out, but they have stated, their in-it-to-win-it.

"but I prefer ready for market products vs what we got with the original Pre release"- how soon we forget that the Pre was announced in January '09 at CES, was promised as a "first half 2009" release, then was released at the tail end of that timeframe in June '09. Once could argue that even after release, the Pre wasn't market ready until the 1.4 update in Feb 2010. Seems like HP and Palm has a problem getting their products to market in a timely manner.

Apple's releasing details of iPad 2 on March 2. 2 to 1 odds that this second itineration is available before the Touchpad, which is already a year late to the party.

Apples and oranges. Palms BIGGEST issue was M-O-N-E-Y and other resources, which is NOT an issue with HP.

HP isnt just trying to release "A" phone, but is creating an entire ecosystem, inwhich phones will be an entity.

Which is exactly what they must do. The war for "just phones" has been won by Apple & Android. HP has to create a market for something different and of larger scope.

Agree 100%.

My point is that it doesn't matter when the product is released, this formerly-Palm executive team has proven itself incapable of timely releasing its products in market-ready condition.

In September 2009, Palm was sitting on half a billion dollars from stock offerings/sales/Bono's money. With a bet-the-company product, you sure as hell better get it out timely and in market worthy condition. Palm did neither.

The stupidity come in when announcing the ecosystem 6 months before you're ready to release the products. It's a horrible marketing strategy. With the original Pre, there was a lot of buzz after CES. Just a whimper once the phone actually came out because of the 6 month lag between the exciting announcement and the release of the phone.

Rubenstein has lost my confidence as a manager. Creativity he's A+, management he's a C at best.

" stupidity come in when announcing the ecosystem 6 months before you're ready to release the products. It's a horrible marketing strategy. With the original Pre, there was a lot of buzz after CES. Just a whimper once the phone actually came out because of the 6 month lag between the exciting announcement and the release of the phone."

Would you be better off waiting till June with no roadmap, leaks?. I'm sure most of pre users would be gone by then. Now we know the roadmap, HP does not have to sell more units then android or apple to be successful. Most tech sites write good reviews about webOS ( not pre ). Android, apple, rim, wp7 started to copy features from webOS.
I'm sure if it wasn't for webOS, Ios would still be without half baked multitasking. So if HP continues to innovate, th
ey still can make it big, if not bigger then android.
If hp fails....They will still be most profitable tech company.

"Seems like HP and Palm has a problem getting their products to market in a timely manner."

That's true for webOS devices, for now. But I would say HP has a fairly good track record on its other products. As HP says, this is a new beginning. Palm's time, unfortunately, did not count for anything. HP's first phones are just now coming out. For webOS, this is like late '07 was for Android. The Top 3 will be iPhone, Android, and webOS. Win and RIM will be 4/5.

While I can understand the imperative from HP's part to start selling these things via their reliable channels, I'm wondering just what they are going to offer vs. the competition. Lower price? ePrint? It's not as if a lot of unique enterprise functionality was shown off at the event.

what is hp is going to offer is the ecosystem in addition to easy of development. alot of enterpeirse companies design custom software. if hp can show them how easy to both program and scale with webos in addtion to the product ecosystem alot of companies will find it desireable.

Large companies cant afford to have one system here and another there. with HP, they will be able to run webos through linux and pcs, they can update all their system apps with one push of a button. they have alot to offer as long as they get the intergration right!

According to this article, HP will answer that question in March.

I think once we see the strategy and planned products, it will give us a better understanding of what we cn expect moving forward.

As I read more and more in to why HP hasn't released these products sooner rather than later, I'm starting think that this has been a software issue and a little of a hardware issue. Even the ipad2 is said to have a panel shortage.

Also, webOS 2.0 was just released and even that wasn't fully released. The touchpad is running 3/0 so I'm sure they want to make sure that it's fully capable of being enterprise and consumer ready when it launches. I can wait a few months to save some money too. two pre3's and two touchpads can be really expensive.

whats the rush people? this market isn't going anywhere. HP, like microsoft, has what it takes to go it for the long haul.

It sounds like Microsoft's Windows Mobile strategy circa 1998. The smartphone market was just starting up and they figured they would just take their time.

"HP, like microsoft, has what it takes to go it for the long haul."

Apple 315B
Microsoft 223B
Google 196B
HP 95B

Apple has a crushing market performer in phones and slates.
Microsoft is now backed by Nokia and while they are the Newbs in next generation, neither is the laughing stock of the industry.
Google has a good reputation and a growing platform for phones and tablets.
HP, nothing really in the market, poor support from developers, poor support from carriers, poor support from current device owners. Yeah, they've got what it takes. :)

Has anyone been able to test the VPN on webOS 2.0 w/ Cisco's Network Access Control? Might be an issue for some enterprises *glares-at-my-network-admin*

Digitimes is reporting that HP is going to start selling the TouchPad in the beginning of April.

http://www.digitimes.com/news/a20110221PD221.html

Digitimes is WRONG!

I hate these idiots over at HP! Palm was slow cuz of money problems! HP is just useless! Wanna take over Apple... Yah right!

If they aren't first with a product then they need to be leaps and bounds better then the competition. i don't think this is better then the original ipad. Specs are not as important as having apps and they apparently don't have any ready. And for all the ecosystem talk if i wanted a tablet i really wouldn't see much of an ecosystem with HP. Apple you've got media downloads and streaming through itunes along with software like iphoto, final cut etc to edit video you take. HP can't match that. having bluetooth and being able to group folders doesn't strike me as an ecosystem. either way being late to market and not better is a major problem.

I'm thinking it's more tha HP is waiting until it's more enterprise worthy rather than consumer ready. I believe it meets the standard consumer needs. I can see this whole ecosystem play out perfectly for large corporations more so that personal use. File/information sharing between employees and departments on the fly...printing...appointments and schedules. Secure tap to share based on device profile (ie marketing department employees have access to mark. Dep. Info)....assuming that tap to share will be extended beyond just the touchpad and the pre. Hows that for dreaming? K small tangent. All that to say HP seems to be FOCUSED on enterprise and is progressing based on what it will take to set the standard in that arena.

Still no final word on release date, "summer" and "spring", that really tells us a lot.

"summer" release date - Sept 22nd = 225 days from Feb 9th.

"spring" release date - June 20th = 131 days from Feb 9th.

So basically you are making your potential customers wait over half a year for two products and close to half a year for another. Real smart HP.

I've said it before, I'll say it again. The foremost important tool for the enterprise is Email. If it's not in an email, it didn't happen. The first step is to get their EAS offerings up to par with the rest of the market. While smaller companies may be able to tweak their EAS settings on the server side to accommodate an exec with a new device, larger corporations will not. Any company dealing with sensitive client data, ePHI or any PII in general will require full device encryption for EAS, as it is federally mandated by HIPAA. The iPhone supports that, as does Android (with a 3rd party app), BlackBerry in it's own way and Windows Mobile 6.5. If HP wants to win over the enterprise though, they will need to get their devices in the hands of high level execs. Without device encryption (among other EAS features), that will not happen. Until that is resolved, execs will gladly stay with their iPhones and HP will have trouble breaking into the mobile Enterprise market.

I think enterprise is a great way to get a foothold. Nevermind apple and android for a minute, look at the significant chunk of the market that blackberry holds. HP is much better suited to topple RIM's little empire. If they can manage to get all their existing enterprise partners to pick up WebOS it's gonna do some serious damage to RIM. How many people carry around 2 phones? A blackberry for work, and an iphone or evo for everything else. WebOS could arguably fulfill all those needs in just one device. Plus, for everyone moaning about specs, Mobile technology is starting to hit a plateau. The flood of slab phones goes to show that the top of the line has become stagnant; trying to get ahead with an eight of an inch here, a couple of hertz there, toss in a few more pixels, and voila better phone. Pft. The next step is integration in a multi-product ecosystem. Apple has been pacing the market beautifully, but HP is jumping in on the deep end. I think we can expect some waves.

Why do people keep talking about this closed ecosystem when Apple has had this since the first iPhone, and only improved on it? Get all Apple products, and you have your utopia right there. Is there something I'm missing? Will tap to share really be a game changer to topple Apple?

And before people go saying HP doesn't need to beat Apple to win, their CEO has all but declared an all out war on Apple. I'm thinking they are pushing for mindshare, at the risk of small early profits. Timing is one of the top reasons for new product failure, and HP knows it. They have a reputation for getting product out in a timely manner...we'll see how it plays out, I guess.

th good news is that HP customers, and JP employees will only accept webOS if they get the worls-class business/PIM features we've all been demanding. Gmail for contact mgmt aint gonna fly in the entrprise market.

HP just needs to bu Chapura and QuickOffice and quit playing around...

This is a huge opportunity: While RIM's enterprise is steadily decreasing, HP swoops in and steals those customers.

Similar to the teen phone market, the enterprise market for mobile devices is a myth. Employees are consumers that just want to plug their personal devices into the enterprise. And does HP really think companies will want to risk locking themselves into a single platform instead of just opening up existing systems, applications, and resources to approved compatible devices (yes, there's an app for that)?

HP reminds me of another slow moving and much maligned company that has piles of cash, near limitless resources, and a legion of really smart people that do nothing more than present vision upon vision and then predictably fail to deliver.

I'm sure the HP ecosystem will be great and all, some day, but you really think they can achieve that when they can't even coordinate the release a basic portofolio of smartphones...especially when they're all the same, just one being bigger than the other?

Okay if your serious about enterprise you need an office suite. Open Office should be possible but a version of the real deal with One Note is what I'd want.
So we also need Rhapsody or some subscription music source as well as the Amazon MP3 app.
I remain optimistic about their chance only because I've used the Apple and Android options and I think WebOS is superior. At least HP has the bucks to push the developers a little.

Please... I hate Microsoft Office! The GUI is too complex on a desktop never mind on a mobile device. On a mobile device we need an essential feature subset with a much simplified UI.

Have you looked at Evernote? That's available for your Pre today.

what happened to the day when a company announced something and it was available right when they announced it. Companys need to stop wanting to be 1st and just be honest.

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