HP TouchPad gets a $100 price drop in the US
If you missed out on the $100 instant savings for the HP TouchPad from over the weekend, the company has extended that offer by quite a long time. As of today, the HP TouchPad is getting a price reduction of $100 on both models for as long as the device is on the shelves. No longer will you be paying $499 for the 16GB and $599 for the 32GB models of the tablet, but HP has lowered those prices to $399 and $499, respectively.
What does this mean for the sales numbers of the HP TouchPad? After all, you don't drop the price on a device that is selling well - do you? According to Stephen DiFranco, Senior VP of HP Personal Systems Group in the Americas, and an email that was sent to us, HP was "pleased with customer response." If that's true, then apparently they weren't pleased enough, and the recent mega-savings that were offered around the country probably showed them the type of sales they were missing out on by keeping the price up as high as the competition. This price drop does exactly what he says later on in the same email; it allows the TouchPad "to be even more price competitive in the marketplace", a market that is becoming a bit crowded as more tablets continue to be launched this year.
One of the major concerns with the original price-point of the HP TouchPad was that customers would likely still choose the iPad 2 over the TouchPad, simply because it was the same price and not yet established as a solid device. "Why get a TouchPad when I can just get an iPad?" That's no longer the case now, though; the TouchPad sitting at $100 cheaper than the iPad 2 and even some Android tablets, many more people are likely to be drawn into the webOS ecosystem. With positive reviews and advertisements continuing to be publicized on the web and elsewhere, the device is more than getting enough attention from your every-day consumer. This price could be the ticket to getting webOS into more hands before the Pre 3 release.
We want to hear what you think, though: Will you be buying an HP TouchPad now that it's $100 cheaper? Click through the break to read the entire email from DiFranco, and then let us know what you think in the comments below. No word yet on the rest of the world or if the 4G device will be getting a reduced price as well, but it's probably best not to put it past them to make more changes soon.
I bring you great news today on one of our most exciting and talked-about products – the HP TouchPad with webOS.
As you may be aware, over the weekend, we offered a $100 instant-savings promotion through both our consumer and commercial channels. Despite the very short runway, we were pleased with customer response and, as a result, have made the decision to implement a $100 price drop on the U.S. list price of the HP TouchPad, enabling both HP and our channel partners to be even more price competitive in the marketplace. Effective immediately, the HP TouchPad 16GB Wi-Fi will now be available for $399.99 and the HP TouchPad 32GB Wi-Fi will now be available for $499.99.
This price drop will supersede any existing pricing actions, such as the current $50 instant rebate in the U.S., and is applicable in all consumer and commercial channels. Customers who purchased the TouchPad before the price reduction (and have activated their HP TouchPad) are eligible for a coupon that offers up to $50 for applications in the TouchPad App Catalog. Please reference the upcoming Partner Thread newsletter for details.
I also wanted to call your attention to the first over-the-air (OTA) update for webOS 3.0 that was made available last week to TouchPad users in the U.S., Canada, U.K., Ireland, France and Germany. This is the first of what will be a steady stream of improvements to optimize TouchPad performance, build out capabilities and bolster the stability of the webOS platform with the goal of enabling our mutual customers to drive more, innovate more and deliver more. Some of the updates include:
- Email: Faster scrolling. Better image rendering. Improved management of multiple emails in Draft and Outbox views.
- Photos: Set wallpapers. Handle individual photos and albums with greater speed and reliability.
- Calendar: Faster ‘Just Type’ event search and creation.
- Audio/Video: Reduced audio skipping when the device is performing other operations.
- Autocorrect: Shorter response times and improved accuracy.
- Rotation: Sensitivity decreased to prevent over-rotation.
Lastly, I wanted to keep you updated on our search for the next Americas Channel Chief. I appreciate the input many of you have provided to date and can report that we have a solid list of candidates that we’re currently exploring. I hope to make a decision fairly soon.
I appreciate the work you’re doing in adopting and executing your mobility practices, and want to thank you for your efforts as we continue to drive momentum for the TouchPad in the market.