Palm's Lynn Fox Calls Howard Stern, Suggests the Pre 11
We know that Palm's getting pretty savvy lately with the social media (snooze-inducing webinars aside) -- they're on Facebook, Twitter, and seem to have a penchant for showing up at awards shows with Pres and Treos in hand, not to mention the little matter of getting time on Late Night with Jimmy Fallon. Add one more relatively inexpensive marketing vector to Palm's quiver: calling in to Talk Radio shows.
Forum member tprevett lets us know that towards the end of Stern's wrap-up show, a woman professing to be a Palm employee called in and recommended the Pre. In fact, we're hearing it was former Apple PR head and current Palm PR Honcho (Honcha?) Lynn Fox. Self-professed Sternaholic Mark provides the full rundown:
Jon took a call from a woman who said that she works for Palm and she knows that they've been talking phones lately. She said that they have the new Palm Pre coming out and it's something that's going to blow away all of the other things that they've been talking about.
Jon said that he knows the phone has gotten a lot of hype but he didn't want to turn it into an ad. She said that it should be out by June.
Grab the audio from the forums to hear the full 1 minute, 30 second bit. Aw heck, it's already 'out there,' here's an embed:.
Big ups to the Stern crew for asking the tough questions: when's the release date? Is there a video recorder? Answers: you already know it's "1st half of 09" and "No."
Maybe Palm was trying to take advantage of some latent bitterness at a certain iPhone app kerfuffle or maybe Palm is being incredibly savvy about stretching what little cash they have left. We're leaning towards the latter. Put on your crass, cold-blooded, stereotyping demographic slicing hat on:
- Facebook reaches teens,
- Twitter reaches nerds (sorry, it's true, but I'm included),
- Awards shows reach women,
- and Stern reaches men, the kind of men who have zero interest in any of the above vectors of communication
Pretty smart there, Palm. There's one crucial demographic you're missing, though: the people who will stop listening if they can't go out and buy the thing ASAP.




















11 Comments
"# Awards shows reach women,
# and Stern reaches men, the kind of men who have zero interest in any of the above"
I'm pretty sure that men who listen to Stern are interested in women. :-P Maybe I read that statement a little wrong. ;-)
lol, good point. I'll edit. :D
Wow, what a narrow view of the Stern listeners. I have been a daily listener since 1995. I am a woman, I'm on Twitter daily, & Facebook a few times a week. I am also a college graduate and an educator.
I am also interested in the Pre & I am a Sprint customer. I have listened to the Stern staff discuss the pros & cons of their mobile devices for years.
You may want to be a little more aware of the influence of the Stern Show on their millions of listeners. You seem a little out of the loop here.
You must have missed (or didn't understand) the line that read "Put on your crass, cold-blooded, stereotyping demographic slicing hat on..."
If palm were smart, they would have a Pre in Sterns hands tomorrow. This is exactly the type of phone which he would want. It has a keyboard which a must for him, it is easy to use... Everything which he has been saying he wants.. C'mon Palm, get with it! Plus he has been using a Treo for YEARS!
Not only Howard Stern, get the Pre on Oprah. Everything debuted/shown on Oprah turns into gold. I do not even watch Oprah, however, I very aware of a products success after it has appeared on her show.
Those placements cost money, don't kid yourself they are paid media not earned media. Interns and employees twittering does not cost. Palm has to save its pennies to deal with supporting a new OS which will certainly have bugs, big and small, for months after release.
This is a pretty bad article...
Howard has Robin...who most guys HATE...but most women love.
Twitter reaches nerds
You say that like it's a bad thing. ;-)
If palm were smart, they would have a Pre in Sterns hands tomorrow. This is exactly the type of phone which he would want.
give him this phone now I'm dying to hear his thoughts on this incredible piece of machinery