Palm's Online Pre Campaign: Less Creepiness, More Effectiveness 6

comScore, a company that specializes in measuring the digital world, has released an analysis of recent online trends related to the June debut of the Palm Pre (including Sprint's "Now Network" ad campaign).

The numbers related to the "Human Clock" ad which consisted of a takeover of YouTube's homepage are interesting.  Catch the analysis after the break!

• On the day the advertisement debuted, it reached approximately 13 million people with the gadget-crazed 18-24 year old male demographic representing a significant portion of the exposed population.
• More than one-third (37 percent) of people exposed to the ad were between the ages of 18-24 and more than 60 percent were male.

comScore stated that "In conjunction with other online and offline advertising, this renewed interest in Sprint helped to generate early buzz for the Palm Pre."

It also seems that up until the launch of the Apple iPhone 3GS, online search activity for the Pre was quite high.

"The Palm Pre appeared to resonate with a different audience than those interested in the iPhone. Of the people who searched for Palm Pre-related terms during the eight weeks of the study, just 11 percent also searched on iPhone-related terms, suggesting that the majority of the people interested in the Pre have little interest in the iPhone."

comScore also posted thoughts on how online impacted offline sales.

The week the Palm Pre launched, Sprint.com experienced a 42-percent increase to 137,000 visitors to its online store locator page, followed by a 41-percent jump to 193,000 visitors the subsequent week. Meanwhile, the AT&T find-a-store feature on Wireless.ATT.com, saw traffic jump 90 percent to 295,000 visitors during the week of the iPhone 3GS launch.

No doubt, the comparisons with Apple will always be made. The point is, Sprint, as a lower-tier wireless player and Palm, as the come-back kid, did an excellent job getting the market primed for the Pre.

Sprint's quarterly financial results just came out and as you may have heard: the results were pretty stark for the little carrier.  More on that soon.