Palm takes on Times Square 64
by Derek Kessler
Wed, 24 Mar 2010 10:18 pm EDT
Wed, 24 Mar 2010 10:18 pm EDT
Start spreading the news
I’m leaving today
I want to be a part of it -
New York, New York...
Our man Neil sent us this photo of a Palm billboard going up in the bustling advertising Mecca that is Times Square, New York City. As best as we can tell, this billboard is a good thirty feet high and some 60 feet wide, so it’s friggin’ huge and will seem enormous that close to the ground. As you can see, this is part of Palm’s new “Life moves fast, don’t miss a thing” campaign that has seen outdoor advertisements all across the United States and has made the jump to television.
64 Comments
Go Palm.
is not really times square I know that cus I walk by every day and that is at the 42st just in from of the dropping ball at news years. But yeyyy is good to see ma palm pre plus up there :) cus it looks more pre plus den pre lol
...what?
Night shot: http://www.flickr.com/photos/globalx/4390076525/
that's a good pic. I like that. Your Pre taking a picture of her Pre taking a picture of "the Big Pre". Nice.
Yes. Go Palm. But why weren't you going since day one? Why did we have to wait until 9 months after it's release to see the pre and webOS finally get a decent ad campaign? The general public is finally getting a good look at it, just in time for them to compare it to the likes of the Evo when they go into a Sprint store. Let's hope these ads lead to some cash for Palm so they can create the pre2...and advertise it properly FROM THE START! Fingers crossed.
Go Palm is right! but too bad they were too late to the party and the EVO is going to have Android instead on webOS.... too bad... Palm may have just gone and messed this all the way up..
Well there goes the rest of our money.
LOLOLOL
Go Palm, go go go!!
Let's hope this gets them more sales.
Not bad
Go Palm.
I got pics of it too from my nyc tripp. Also there are some buses running around with adds...
-waits for pre plus on sprint-
pssh, don't aim so low..... Pre 2!
life moves fast...palm inventory doesn't!
you can have the pre plus idiot I'll take a pre 2 please..
was the idiot part really required?
@fitz39
What a great culture we have where we badmouth people enthusiastic about buying the real products Palm has to sell before they can even think about releasing upgraded hardware. I wonder if the Easter bunny can carry all those Pre2's over those mountains of unsold Pre's and Pixis.
me too... Pre 2.
yea, I just noticed this a billboard the other day and a LOT of other posters like these around the train stations and bus stops... It always makes me check me Pre
Good thing I sent this picture, as well as the Palm bus picture in NY a month ago.
They should have saved their money. They got MUCH more press from the analysts who said the stock is going to zero.
Life moves fast, but my phone doesn't! Just kidding, it's so great so see Palm advertising. I hope they do well with this.
that's what she said.....
Sweeeeeeeeeet =) I like the new marketing scheme: "...go big, go everywhere" because when people see these (and it's a concluded fact), they take notice sooner rather than later...and they bite! That's what Palm wants and needs. That's what we want and need because if webOS sells -> Palm gets money...and if Palm gets money -> we get new devices. Can't wait for what is to be an interesting Summer in the mobile world.
"...Palm's announcement is on the edge of being unveiled so loyal webOS be ready."
Excited for the future...as Palm will definitely come out of this financial slump.
Palm has also taken over D.C.'s metro center, taking literally every advertising slot in the station: http://bit.ly/9i9H3X
Here's your metro, this guys got us covered...
http://twitpic.com/189mvq
http://twitpic.com/189n2c
http://twitpic.com/189n8u
http://twitpic.com/189nfy
http://twitpic.com/189o2e
http://twitpic.com/189olu
If that's 42nd and 7th that ad has been up for over a month. You sure they not taking it down? LOL Only thing is I forgot whether it was a Verizon ad but I know the Pre has been swingin on that building for a while now
CHHHHEAAA PALM ...anyways there was a very similar billboard near Citi Field in New York about a week or two ago, it was up for maybe a month. i tried to take a pic but i was driving, its kinda hard lol. makes me happy xD
I always love pulling out my pre plus in front of the pre billboard at the bus stop near my house. I can't help the smarmy grin that goes across my face.
NICE MOVE PALM!! GET SOME!!!! :)
Wouldnt it have been cheaper to send an extra Pre to everyone that already bought one for us to give to a friend?
never seen any ads in Canada, not even on TV
Miami harbor last week: saw a huge Palm billboard with the Pre and Pixi on it
I'd be more interested in some bug fixes for the 1.4 update, than a 9 month too late billboard, from an owner perspective. Palm needs a new device to remain competitive, not more ads for the Pre.
I'm pretty sure this is exactly where the old Samsung Instinct ad was - incidentally, that's the phone I switched from when I go the Pre.
me too and you know wut since then I've play with just about every smartphone that comes out and the pre is holdin on for now
I still think their marketing phrase should be "Hold it all in your Palm." Then, they can use an advertising style similar to the PS3 "It only does everything" commercials. Show off features in a fluid way, with the lighted gesture dot/trail segueing from one feature to the next. The text would update between different "Hold ???" phrases, changing faster and faster until the end when it says "Hold it all...in your Palm."
This is actually ain't that bad of an idea.
Sounds too dirty. I can think of several jokes already.
You had to ruin it.
I'm gonna go ahead and say it: the style of these ads is super-classy. I love the look of them, and hope they keep it up. Looks great, makes the Palm brand and the Pre+ looks modern, hip, sexy, and cool all at the same time.
Well done! ...Hope it proves to be worth the money.
Give me the billboard when you're done and I'll cut it and post it on the side of my house, maybe my neighbors will buy some. =D
I'm on at&t and I want palm to survive!!! So I can get WebOS!!!
Good to see Palm making a strong marketing push. The new campaign looks solid - but can it drive sales? And how much is it costing them and how long can they keep it up for?
I partially suspect that the launch on Sprint last year was a relatively soft one because Palm:
1. Didn't have their manufacturing ramped up yet and
2. Didn't feel like WebOS was really ready yet
Though it was fairly solid from day 1, with WebOS 1.4, they finally have most of the teething pains worked out and the apps are starting to ramp up (the NDK seems to have made porting from iPhone pretty easy). With an upcoming launch on AT&T and hopefully a new hero phone coming in the summer (say, a new WiMAX phone for Sprint similar to the EVO and a similarly spec 3G version for Verizon, ATT, and other carriers), I think Palm can still turn it around.
That sign's been there for like a month now.
I find the Outlook-icon disturbing. Will work just fine though.
Let's go viral!
I was in NY at Mid March and Palm had billboards and ads all over the Times Square area and in the subway, large and small. They were common and in your face.
I was in NY at Mid March and Palm had billboards and ads all over the Times Square area and in the subway, large and small. They were common and in your face.
Wow, talking about too little, too late.
RIP PALM
On a related note- I don't watch TV every evening, but most every time that I do, I see a Verizon Palm Pre Plus commercial at least once.
Same goes for the Droid.
Some nights I see neither of the Vzw commercials but see a few ATT "surf and talk" or Apple iPhone commercials instead, but Verizon has put a lot of Palm Pre commercials out there.
I've read people on the forums here claiming that they go to Verizon for a pre and get pushed on something else, so I guess this could be sort of a bait and switch tactic.
Palm ads dominate DC L'Enfant Metro station. Good ad targeting in a city with very high smartphone usage.
Let's get viral:
http://forums.precentral.net/palm-pre/236575-viral-campaign-now-your-tim...
hey to be the balloon buster but i pass that billboard everyday and its been up for about 2 months. they are not "putting it up" in that photo.
I was gonna take a pic of this and post it here but I see i was beat to it. Its definitely hard to miss, as soon as you come up the stairs from the train its the first the you see huge in your face, so very good placement on Palms part. Its not that new though, been there for a while now. Weeks if not months.
About freakin time. They should put this billboard outside some of these analysts house so they can stare and hate all day.
I just got 3 people to buy my phone on VZ in the past week. Never too late!
At what point do we just take it into our own hands and do a user ad campaign? Not a lot of faith in Palm's marketing dept. to get it right.
The Pre and Pixi are advertized all over Boston too.
The Pre and Pixi are advertised all over Boston too. I love seeing it every day.
This is great, a step in the right direction. I refuse to give up on Palm!
Somebody make the 300 fad This is sparta, put leonidis kicking an iphone down the well. That would be a good ad.. Maybe put (OVR 9000) somewhere in there for some LOLs
I live in New York City and have seen some great adverts on the glass-encased bus stops here as well as a few billboards. I think Palm is going in the right direction with marketing! Go Palm!!!
Palm has flooded the Boston market w/ Palm Adds everywhere... Here are a few pics from the T (Boston's subway) I'll let you guess what station!