Pre featured in USA Today article on mobile social networking | webOS Nation
 
 

Pre featured in USA Today article on mobile social networking 9

by Derek Kessler Wed, 21 Oct 2009 7:05 pm EDT

Palm Pre in USA Today

Today’s USA Today featured an article about the mobile internet, specifically how advertisers desperately want to capitalize on the exploding use of the internet on mobile devices. And even more specifically, how to tackle users that access social networking almost exclusively on their phones. While the article repeatedly cites the iPhone and Android as primary targets for advertisers (as they are the biggest share of the new generation of smartphones), all the pictures show our favorite little smartphone: the Palm Pre.

USA Today article Apart from that fun little bit, the article does point out some interesting statstics, most notably that traffic to social networking sites from smartphones jumped 187% from June to July. Now, the Pre did launch during that timeframe, but then again, so did the iPhone 3GS.

The holy grail of mobile advertising, however, is keeping it local. While that can somewhat be managed with IP addresses on desktop- and lap-bound machines, mobile phones have until recently been much harder to pin down. With the advent of GPS in practically every high-end smartphone, and increasingly in the low end of the spectrum, targeting local advertising onto mobile devices is growing closer to reality every day.

Of course, there are a whole slew of privacy concerns that go along with that, but we’ll cross that bridge when we get to it. In the meantime, we’d like a full-fledged Facebook app to match the impression of social networking prowess that USA Today has bestowed upon the Pre.

Thanks to Matt and Shawn for the tips!

9 Comments

An overhauled Myspace application couldn't hurt either. At least make it more user friendly and add the ability to edit your profile without having to log into the full website page.

An overhauled Myspace application couldn't hurt either. At least make it more user friendly and add the ability to edit your profile without having to log into the full website page.

lol myspace, ya know a big point that I think people aren't stressing about the pre that this reminded me of....

the themes/customization we can do so easily, iPhone.... not so much

I think that's a big part of social networking, expressing yourself, through various mediums, your custom theme and making your phone YOUR OWN is one of them...

>Of course, there are a whole slew of privacy concerns that go along with that, but we

This was an absolute P.R. coup! One of the best forms of advertising is like a Trojan Horse. It's an AD that looks like a legit news article. I have worked of and on in P.R. and advertising all my life and I know what I saw today was just not an article on Social Networking. On the Cover of the "money" section of USA at top was blurb promoting the story on page 6b. Caption didn't mention any other phone except Pre and had nice photo with it. Directly beside this blurb was a Sprint ad with guess what? A picture of a Pre. This effectively gave Pre banner ad across entire top of page one of money section of USA! Now if you take an 81/2 X 11" paper and place in in front of someone and ask them to place their index finger on center of paper, 9 out of 10 times they will center left to right dead on. BUT most people will place that finger about 1/3 of way down page and call that center. (just a human flaw if you will). Good advertising layout says that this is where you put the strength of your ad. Main article was laid out exactly this way with strength being large full color photo featuring Pre directly where it needed to be along with a caption about the pre. Now... to make the Trojan Horse work correctly it has to appear to be an article NOT an AD. If Editor feels it to be an AD he will reject it and ask for payment if you want this to be printed (makes sense) Therefore iPhone and Droid phones got more mentions in main article. Now get this.. Americans typically have very short attention spans!!! Thus the popularity of Twitter, etc. Heck you only get some 400 + characters to post on Facebook. The POWER of this Pre victory was the really nice photos with short captions mentioning Palm Pre. Most Readers would take this very large article and sum it up as being a Pre article about social networking even if other phones got more verbage. Kudos to the genius behind this article. Maybe Palm staff or even a regular USA writer that owns a Pre and had a motive to steer good thing Palms way. Matthew

Typed above comment on Pre in a hotel room while very tired. Please forgive typos! Hard to convince people of advertising experience with a post full of typos :)

Matthew

While waiting for that dedicated Facebook app, http://lite.facebook.com/ works rather well on the Pre.

My attention span isn't long enough to notice any type-o. Great information though! I love insight like this.

I enjoy FriendFlow! I feel that it is definitely worth the app price and the betas on homebrew keep getting better. Also lol on the post by jwdesselle. Gotta appreciate someone with a sense of humor!

Matthew