Touch-to-Share in "Everybody On" commercial 103
Say what you will about Saturday Night Live, but you can't deny that it draws the viewers. HP recognized that and chose the weekly sketch comedy show for a minute-long "Everybody On" spot that prominently features the HP Pre 3 and TouchPad (demoing Touch-to-Share) as well as webOS: "Your world seamlessly connected." Of course, webOS products weren't the only thing featured - HP's laptops, ePrint, exclusive Beats Audio tech, and more got some screentime, but the TouchPad was clearly a central point in this ad. It remains to be seen whether or not the tablet will feature so prominently in future Everybody On ads (or that strange, uh, 'tune'), but we've got a few months to find out for sure. Check out the video after the break.
Source: YouTube; Thanks to everybody that sent this in!
103 Comments
First! haha nice ad
I hate when people comment "first". Losers I tell you, losers.
I will help you reach -100. Who's with me?!
When I saw the ad on YouTube I was sure it was some hacked together fan made commercial. It's so busy and the voice over... well... just not quite what I expected I guess.
Yeah, my thoughts exactly. Terrible voiceover.
Also, I'm pretty sure the original Pre makes an appearance, which is kind of funny.
But I guess it'll make people realize that webOS exists, which is a plus.
LOL... yeah that was an original Sprint pre....from an older commercial, Oh well I hope that means they are going to continue to support it, but I know there is maybe only one more update before it's completely dead to them.
Also running this on the Grammys...along with upcoming grammy info on the Touchpad...so everybody is saying ..Oh I want that..What?? I cant get it for 6 months????? doh!
Nobody uses digg anymore.
Yeah... Whats up with that..? They should have said 'Facebook it' or 'Twitter it', something with more social signifigance that more people will know about.
There was an "Everybody tweet."
It's a start.
These are long commercials they plan on airing.
Glad that their advertising!
an unfortunate voiceover choice..
Yes, a pre minus in the commercial! haha
I think that this guy is so in right now. He dosn't care about anything and is super cool. Obviously WebOS is for total bosses./lol
It's no creepy naked girl, but it will do for now.
"Everybody Sprint." Ha!
trying to stay optimistic.
haha yeah i caught that too.. my ears purked up!!
They really enunciate sprint too.
My GF swore she saw the Sprint logo when first watching this but when we went back to check it out it was the spoken line "Everybody Sprint" Do'h.
when they say this, they show the sprint palm Pre
Who is Sprint? Is Sprint even around anymore? I thought they went under with their crappy service and losing millions of customers to Verizon and others. I personally never cared about Sprint. You get what you pay for.
I've heard alot people have your opinion and I dont agree. Their service has been great for me for 12 years now. Sprint has a great service in the northeast and down the eastern seaboard, as far as Tennessee and Florida. Great, not just good. It gets spotty in remote parts of PA.
Sprint's revenue and subscriber story is improving and is not as bad as you're recalling. They're not losing massive amounts of customers, at least not anymore.
DEC2010 - Wall Street Journal - "The Consumer Reports survey, released this month, caps a year of operational improvement at the third largest U.S. wireless carrier. Once a feeding ground for its bigger competitors, Sprint has largely stabilized its customer base and revenue."
http://online.wsj.com/article/SB1000142405274870407380457602357278995202...
FEB2011 - Kansas City Journal - "The final three months of 2010 represented one of the best quarters in years for Sprint Nextel Corp. as the nation’s third-largest wireless carrier reported a 5 percent gain in revenue, a slightly smaller quarterly loss and the first increase in contract wireless subscribers in more than three years."
http://www.bizjournals.com/kansascity/news/2011/02/10/sprint-nextel-repo...
Spint doing well financially does not mean their customers are getting a good product.
I can attest to Sprint's service. I've used them for 12 years going. Its been great, really.
If by "products" you mean hardware, idk how Sprint's lineup compares to the other 3 major carriers.
You're right, but they are. They are truly a different company than they were 5 years ago. Customer service is friendly, knowledgeable, and responsive. Dropped calls are few and far between. In fact, I think the only dropped calls I have had for months are inside my office at work, where our signal repeaters are a bit flaky. The only issue I run into is that I am on an Advantage Club plan (I have a friend who works at Sprint), and it's hard to get through to one of the few people who can handle questions that apply strictly to those plans.
One thing i can say about sprint. i wouldn't know about their customer service because in the past few years they stopped hitting me with extra charges and random taxes. one thing nobody here could say about verizon. I haven't had to call sprint customer service in about 3 years. So that says a lot there.
That tune is,,"Hey babe, take a walk on the wild side" from Lou Reed! I liked it. Did you catch the kid with the laptop being air smotherd on the bed and over heating? Yeah, I gotta replace a lot o hard drives because kids do that.!
Aside from the odd use of the Lou Reed tune, it's a pretty decent commercial. Whoever wrote the script, though...Hang that person by their thumbs for a long time.
The music is the intro to Lou Reed's 1972 song "Walk on the Wild Side." Not sure if they just like the music of if the title (for those who will recognize it) is meant to help communicate the message. If you Google the lyrics, you will see that the song doesn't really fit the scenes in the ad. I am guessing that the people who produced the ad and many of those who see it weren't even born in 1972 and won't recognize the song.
HP is doing a nice job of sharing their vision for a connected world. They need people to say "I want to do that." Then, they need people to buy the hardware that will allow them to do it.
Most Hip Hop fans know it as "Can I kick it" by A Tribe Called Quest.
Everybody on, except for older hardware users!
Those are some pretty strange lyrics. I wish they had focused more on the webOS devices than how they integrate with HP's other products.
On the other hand, this is vastly more preferable than the silly piano thing that Apple does with the iPad.
HP is going to make webos big...this is just the beginning...i can't wait to buy the touchpad and pre3
It's a brand new campaign for the company. It will go on for a while with more ads to come. Expect it to really kick in around the August time frame.
I would expect it to kick in earlier than that. If they're planning for a summer release for the Pre 3, they'd need to start around April or May, I'd think (assuming a June release). And the Veer is supposed to be released in the spring, isn't it?
just seen it on the grammys
GO DIGG! YEAHHHHHH
I went to see "King's Speech" this weekend and saw the Everybody On commercial before the previews at a Regal Cinemas theater.
Just took the kids to see the Justin Bieber movie today and saw the same commercial during the previews as well. It was also a Regal Cinemas theater.
I'm so sorry.
hahaha
I am an older guy I connected with the music immediately. Clever juxtapostion, 70's music and rap (sort of). The commercial presented a nice image of HP- kinda cool.
I liked it. ...and the vocals definitely have a Lou Reed feel to them.
Pretty cool to see some real ads making in front of a prime time audience for our webos. It's nice having a company with deep pockets that can afford to make webos mainstream.
Most Hip Hop fans know it as "Can I kick it" by A Tribe Called Quest.
The same commercial just came on during the Grammy's.
I liked it...thought it was a good start.
Too bad another great artist from back in the day sold out his music. Is nothing sacred?! :-(
I'm always glad to hear old songs reused--just because they're older doesn't mean their life is done!
I always wish that they would include some attribution in the commercials, or there was an easy way to get attribution though. I've learned of a lot of solid musicians through commercials.
uh... he sold that song out many years ago. Mid 80's for Honda Scooters. You were probably too busy not being born yet.
Yeah, how dare that jerk actually make money off his work. Because I am sure you work your job just for fun. You're no sell-out who expects a silly paycheck.
I'd say it's only a start but needs to be better. Grouping all their products together doesn't get the message across, even if they're all intertwined in some way or another. No one knows what to buy (no product names other than WebOS which is generic to any new consumer).
I really like it.
Not showing off a specific product by any means, they're showing off their catalog of products. Good move.
I'll be excited to see what kind of single ads they pull out for the TP in the future.
Not bad for their first ad, much better than the "creepy lady".
Off topic kinda - the Grammy's have been really good so far - like a concert for a lazy Sunday night - Muse, Miranda Lambert and Lady Gaga (okay, Beiber and Usher was pretty damn good to)
Really liking the HP tie in with the bumpers featuring host using the TouchPad and the commercial push.
Today webOS starts getting it's due.
The music and voice-over is actually well done - because it sticks in your head.
It's a decent, standard, enterprise mood ad. Brand building, vaguely informative but very unspecific.
What I'd like to see later are ads that show what makes Pre3 and Touchpad cooler than generic Android phones and the Iphone.
Show off the nice UI, the multi-tasking, Touchpad (why this cool inductive charging has never been used in the ads is beyond me). At some point they have to show why people might want to prefer a webos device over the competition. As long as webos phones appear like something similiar to IPhone or Android but with less apps at similar price people will buy IPhones or Droids.
Sec :23 - :26 they say "Everybody Air, Everybody Print" Calling out Apple's AirPrint tech, I think.
People are slamming this ad on Engadget. I really didn't think it was that bad. I was nodding my head to the beat, the voiceover could have been better though.
While the engadget writers slammed it...seems like the majority of the comments pretty much liked it. Maybe not love it.....but most liked it.
If Hp uses this as a jumping point for other ads, that'd be good.
I just noticed that too. The writer Joshua bashed it really hard.
Terrible commercial, nobody likely understood what it was about unless they were looking for it. But I guess when you don't have a new product out you can't focus that hard.
I concur, did not like it a all... if I wasn't looking out for it I wouldn't have noticed it.
This commercial would have been better without the voiceover.
why are they spending so much on advertising so far ahead of when the devices will be available?
This is almost subliminal advertising, just starting to plant the idea of webOS in minds so when the products actually launch, people will feel they are already familiarwith them. Also, HP needs to keep people willing to wait for launch and to not give into the temptation to get an iPad 2 or Xoom or Playbookor Galaxy Tab. BTW, I'm enjoying the Grammy's while I watch for webOS glimpses. Haven't watched in years and it's a good show!
Yes subliminal! We had Sonic Burger commercials here in Metro Detroit for a few years before we actually had a Sonic Burger. Once the first restaurant was built their lines were so long that the city police were directing traffic in and out of the parking lot.
Still needs to be product specific. Again, no one would know what to buy. The non-techie would be lost.
It's a brand ad, not a product ad. These ads are meant to raise brand awareness. The new product ads won't come until the products are available to sell.
Finally the advertising budget has been tapped. I had to watch three times. First, I immediately took to Lou Reed's Wild Side and thought it was great.. it actually took my focus off the video part now I can get that irritating piano song out of my head..my second watch was more disappointing as I scanned somewhere for a glimpse of the absent Palm logo. I know the Palm name is gone but would have been nice to see "formerly webOS by Palm" somewhere. Third time I actually watched it...looks pretty good. When the time comes my Touchpad and Pre3 may have the HP log but I will always be a Palm user!
Who cares. Android. Screw this moron, idiot crap. Stop dreaming. Especially Rod Whitby. Australian garbage peddler.
Wow, what a terrible song.
WTF! at 00:54 they are holding it outside a car window.
I wish everyone here would get over the fact that HP is not all smartphones, all the time. There's an entire portfolio of products and services that they sell, and this is the introduction to their big picture approach to technology. They are involved in every aspect of computing and connecting. Everybody on is really a nice way of portraying and expressing that. The Lou Reed sample was very slick. Felt both contemporary and old school. They have a diverse audience to address, and they made a statement. A far cry from creepy Pre girl. This is the umbrella brand statement. There will be specific ads for phones, tablets, PC's, printers, cloud services and more to follow. Relax.
Did anyone notice that on the Grammy's commercial, the WebOs device used to take the pic of the baby (with the mountains in the background) is a Palm Pre - og?
I saw a movie tonight and that commercial came on before the show! I was really excited to hear several people around me respond favorably to the ad.
Look you guys, this may not be perfect, but it's way better than the creepy chick and it looks like HP is going to really sell this thing... just what we've all wanted, right?
Loved the ad, it would've been just as good/better without the "remix" lyrics. Who doesn't know that the song is "Take a Walk on the Wild Side"? Fits perfectly.
I'm still kinda mad about the HTC commercial with the pebble inspired phone. We all know the Prē is the original river stone.
Its great that they show product functionality but the song is absolutely horrible. Did they focus group this on tone deaf monkeys?
Completely underwelmed with the commercial. It felt like an ad that your Dad would make if he was trying to be "cool."
That's a pretty accurate description. Hopefully they get some younger, hipper dad to make the next one lol
Ding! We have a winner! A winnar is you!
maybe HP should hire an ad company that doesn't specialize in selling to buzz-word-living corporate drone middle-management?
I mean, good start and all, but it needs improvement. Even for a "brand" ad it was.... Well, exactly like you said.
Yes, your Dad does think it's cool. And he probably has the cash to spend on cool "in the coming months".
Interesting that the word "sprint" is said at the same moment an original Palm Pre for Sprint is shown.
This commercial will inspire me to buy an hp product in the coming months... not! This commercial sucked.
HP should just show the LED sensor light up in a black screen and saying something like "visciously fast 1.4ghz..... and very social" and HP logo at the end.
I like it! Cut! Print!
I don't like the ad. I don't feel it really explains anything. Anyone who doesn't already know about Touch-to-Share isn't going to understand that bit. Also, the voiceover is just boring and melancholy. I think they need something more upbeat (especially to fit the instrumental) in order to attract a new crowd. They also need to accentuate the hardware improvements. The "1.4 GHz" idea alone is bound to get some people interested. The TouchPad is also dual-core so they should emphasize that aspect. Come on HP, get it together. You have the potential to make this big, but you need to do it right. It'll be best in the end for you, your investment in Palm, and the end user who will have more support for webOS.
ok. not bad. not good. not really memorable. but not bad. I guess that's a start.
My wife - who is also a Pre user - is not really into anything techy and has little idea what has been going on lately - liked the ad. She wasn't over excited about the Pre in the ad, or the Touchpad, or anything else in it. She just liked it. But as I pointed the key things in it, she did ask why there is an HP brand at the end if her phone was a Palm!
Actually, I quite liked the advert too, including the music and its new lyrics.
I like this ad.
Then again, I was also not deathly afraid of the blonde girl in a summer dress, so what do I know about the pulse of civilization.
Also, as some have already said: this is an image campaign for HP, not a product campaign for the Pre3, Veer or TouchPad. Expect standalone commercials for products when they actually hit the market. Right now, HP is just brand-building to remind people of itself.
Hope they also plan to have simple webos commercials explaining how stacks work for example
It takes a lot of money to advertise brand over product. Good start.
I thought Sachin Kansal's demo was pretty good. Compress that way down and demo a new note-taking/organizing/knowledge-mgt app for the pad.
If they can advertise the integrated ecosystem that will be something way beyond consumer gadgets - a mobile refresh of NEC's old C&C concept.
I guess that is what people dont get. If everything is "on" and everything "works together" this is way beyond thinking of apple, google, heck anyone really. Even apple doesn't sell "ios" they sell the new iphone or the new ipad. They sell a single product. This is selling a solution on a consumer level. Gets me all tingly thinking about it.
Did anyone notice that was a Pre1 doing Eprint. That's not possible right now right?
This is great and i really can't beleive people are on here complaining. We went from a dead phone lineup on a dead platform to 5 devices in the mix and commercials during prime time tv yet people still are unhappy. I haven't seen a pre commercial or a webOS commmercial (unless you count the weird HP baby printing ad) for over a year and now seeing 3 this weekend all during prime time tv shows like SNL and the grammys gets me geeked up. My pre minus made it this far. I wont back down now. I'll ride it out till sprint gets off their ass and at least announces a date or two. the videos published today of the tablet look freakin awesome. I also love how they didn't show any product names. just says "HP WebOS" the eco system is in place.
I agree! It may not be a perfect ad but it is a great start. I think some of these people would complain about anything and I find it more than a little irritating...
Felt like they plugged a hell of a lot of different companies in that comercial I almost expected to see Apple or Microsoft mentioned.
In order that I saw a couple of them are a stretch but hey at least I find a possible apple reference to rankle some feathers
digg
skype
facebook
dreamworks
sprint
firstperson shooter not sure which
twitter
shuffle (ipod shuffle?)
beats audio
Now (sprint Now network?)
Instant On (I think recent aquisition)
Can we give HP an "E" for effort? It is going in the right direction, but not quite. I think they need to focus more on showing how amazing the experience is instead of only showing how "cool" webOS is.
I keep thinking of the CEOs "cooler than apple" comment. In terms of coolness factor, I see Apple's image as Radiohead, seasoned but continually innovating. This HP ad though, makes me think of a sad comeback effort of some once loved band that's trying to appear relevant. And like those reunion tours, HP will probably sell some product, but I don't know if it'll be any good.
This is like a middle aged gym teacher in a jump suit trying to get the kids to think he's hip. Definitely not cool.
HP webOS will become a top 3 phone OS. Either RIM or Win will drop to #4.
Everybody does not want this commercial to represent WebOS.
First the Creepy Girl, then this dorky rap guy...