webOS holds steady in latest AdMob report, Android on the rise 44
Sat, 01 May 2010 9:07 pm EDT
Mobile advertising specialist firm AdMob (soon to be gobbled up by Google) has put out their March 2010 report, which paints a steady picture for Palm, and a rocket-ride for Android. Let’s get the big news out of the way up front: AdMob’s ad requests for Android phones have eclipsed those from the iPhone OS. There are a number of factors to consider in the numbers that may or may not validate the newfound dominance of Android (46% share vs. 39% for iPhone OS), but it’s still a surprising number.
On the sidelines, however, is Palm. Worldwide marketshare and US marketshare remain essentially unchanged. In the US the Pre accounted for 2.4% of AdMob’s ad requests, a tick up of 0.1% from their February report. Granted, for the Pre a 0.1% rise in overall marketshare equates to a 4.3% increase in traffic from the previous month, so it’s not all bad. But bumps of a tenth of a percent in US marketshare aren’t going to sustain Palm, especially when your devices don’t even make an appearance on the charts for other regions. Still, it’s better to have made minuscule gains than to be giving up ground, right? What we’re looking forward to is the reports for April and May, which will hopefully show the positive effects on increased promotions and price cutting at Verizon and Sprint, and the launch of the Pre Plus and Pixi Plus on O2 and Vodafone in Europe.
44 Comments
I knew it!
Android's moving the market.
android has been backed publicly by WOZ, LINUS even the father of all smartphone that helps besides they doin nice on ads unlike palm but hope is there for twins pre and pixi with sheik
Al Ibn HP
Please dont post when you've been drinking.
Wonder if Apple will release the lawyers on Google to slow em down...? Good to see webOS being consistent. But overall its good being a smart-phone consumer in such a dynamic and competitive mobile industry!!
Look for the iPhone's release on multiple carriers and the oversaturation of Android to slow Google down...
As the competition among Android manufacturers becomes stiffer and stiffer their hit devices will be fewer and fewer.
The carriers won't know how many of the latest Android phone to order and the manufacturers won't know how many to produce.
I predict massive amounts of unsold units left in inventories.
At that point Android's growth will level off and the smart Android manufacturers will make units to order similar to how Dell does now.
This is a marathon not a sprint guys. The world will only become more mobile, not less, and this is just the beginning.
Still thinking the iPhone is gonna land on other carriers any time soon? Sad...
I'm fairly certain, anybody that wanted an iPhone has pretty much migrated to ATT or done a Jailbreak on Tmobile. Yes, there will be some takers at VZ if they ever release there, but it will be a blip on the radar, not a major alteraton to the curve.
I mean this w/ all due respect but you are blinded by hatred if you think no one on Verizon, T-mobile, or Sprint wants iPhones.
The Droid wasn't successful because people thought Android was so amazing, it was successful because it was marketed as an alternative to the iPhone for Verizon customers!
I know we live in the tech/geek bubble where Apple is hated & reviled for not being open & holding back seemingly obvious features just to make more money at the next "big" update. But regular people don't give a flip about any of that, they buy their products because they are simple, elegant, and productive.
There are alot of moms, dads, aunts, uncles, grandmas, & grandpas out there...you know the people who don't switch carriers to get the latest phones and think "Google" is the synonym for search...these are the people who will be purchasing their first iPhones when it becomes available on their carrier.
...and to them the iTunes ecosystem doesn't mean restriction or lack of options, it means simplicity.
Just telling it like it is.
agreed
You're going to have to help me out here, who am I hating?
Honestly, the love for all things Apple easily overcomes the disgust many feel for ATT. Sure, some people are gonna take the iphone if/when it arrives at VZ, but it's not going to be a massive surge. VZ may bleed some people over from ATT as contracts expire, but I think the Koolaid has been served by exploiting the surf/talk disparity so I'll bet a few people learn to continue tolerating ATT as that capability has become part of the iphone mantra. It's one element of multi-tasking that CDMA and the Pre can't yet match.
We saw with the Pre at VZ, that despite Sprint being so disliked by many, that VZ didn't have lines out the door to pickup those Pre/VZ holdouts. If people want the device, they tend to go get it whereever it is.
And Droid did well because VZ marketed it as a more capable device with a very manly aggressive edge. They spent a lot of money beating that into our (and their sales staffs) brains, and moneywise, it did ok, but not nearly what they wanted of it for the cost.
Hatred? Whatever.
Look again I'm not trying to take shots at you.
To me the statement that everyone who wants an iPhone has already switched and that it's release on multiple carriers would not affect marketshare is pretty out there...
Alot is said about the seemingly mystical powers the Apple brand holds over consumers but we tend to forget that the Verizon brand is pretty strong in it's own right! So strong that instead of going with the Pre on Sprint, at Sprint prices, my mom went with, wait for it...an LG Chocolate on Verizon! When I tried to rub in the fact that I paid the same monthly cost she did but also had unlimited data and could search for pretty much anything by simply typing it on my keyboard she replied, "Yeah but my reception is so clear!"
That's the power of Verizon!
If you're telling me that those two brands combined wouldn't create the best selling phone of all time you're nuts!
As I said this is an emerging market. The growth demographic is not with the tech geeks, mostly young to middle age males, it's with the boomers!
I laugh when people compare Google service integration w/ the Apple ecosystem...Google what!?! Buzz, Wave, Google Docs, Google Calendar? Are we seriously mentioning those obscure and relatively unknown services in the same breath as the one of the largest media, entertainment, and mobile software distribution outlets in the world? The same distribution outlet that tens of millions of americans are already plugged into and have invested thousands of dollars into via their ipods?
I'm not just talking to you PreDogs but all the people who underestimate Apple and the powerful position they hold in the market. Google isn't even close...that sh!t is just to sell papers and generate web hits! Worldwide consumers have invested billions in accesories, music, applications, tv shows, and movies, if you think that a freakin Robot saying "Droid Does" is going to keep them from taking full advantage of their investment by purchasing an iPhone on Big Red you're gravely mistaken.
The Pre is not in the same league commercially as the iPhone so that comparison falls pretty flat. And if you take the iPhone out of the Droid marketing campaign you just have another Palm Pre Plus. Verizon users were desperate for a superphone and the Droid filled that gap but let's be honest if the iPhone comes to Verizon a good chunk of those users will be swapping their Droids like Apple had just released the iPhone EVO.
I'm not an iPhone guy, I'm a WebOS guy but I know a juggernaut when I see one.
I'll admit I went too far in assuming the motivation behind your statement and for that I apologize...but I stand by my point!
Sorry, life is too short for me to read much more than a couple lines of your repsonse. I didn't say "everyone". Just said it wont be a critical impact when it happens. I don't really expect to see people camping out for three nights and the Special Olympics award ceremony celebration when poeple finally achieve their lifetime accomplishment of buying an Iphone away from ATT. A nice population of current Iphones are already on TMobile, and the earth's axis was not impacted.
now that they have HP. They should just do a world wide release of the gen phone. Take an extra 3,4 months to make it perfect and just go all in with it.
Sprint, verizon, at&t, bell, rogers, telus. And all the others in europe and china, mexico and it will sell like crazy forsure. But have to do lots of advertizing.
Won't happen... and by that I mean releasing simultaneously on the top three carriers here. Why? Because they're all spoiled with exclusivity agreements. And if they don't get it, they probably won't be good launch partners.
I might be wrong. Lets just see how the pre/ pixi plus are gonna do on AT&T. Who know: Palm/HP might argue that since each launch partner did a bad job, that they need to go all out with the next launch and release EVERYWHERE at once. It definitely would be great for the consumer.
Didn't Apple purchase their own advertising company and is pulling admob's stuff?
Pretty sure, though the fact that Google owns AdMob now makes their numbers more than just a little bit suspicious.
Google is still awaiting regulatory approval for the purchase of AdMob. Even then, Google still has bigger things to worry about than what this report says.
And HP has barely begun the process of purchasing Palm, yet HP just dropped their windows slate. To think AdMob's numbers haven't been 'touched up' is a bit naive.
Here's a question: why bother? HP dropped the slate because they saw no future for it or saw a better future with webOS. Tweaking numbers to say that "more ads were served to Android phones than iPhones" is an exercise in pointlessness.
An exercise in pointlessness? You do remember the laptop magazine bracket challenge right? THAT was an exercise in pointlessness.
The "more ads" could be turned by marketing to say something like "Android, the most popular smartphone platform on the web" *based on AdMob advertising research. It's no less inane or absurd a claim than those made by AT&T and VZW in their network war.
AdMob has a similar lofty level of integrity as JDPower. You hire them and a year later, they publish the results you paid for.
iAd won't go live until iPhone OS 4 lands.
Apple bought Quattro wireless http://www.quattrowireless.com/ which is a mobile ad company.
Android is surely doing better than expected.
There commercials are awesome, it makes me want one.
There partners did a great job with distribution also. I don't know if there is major carrier they are not on world wide.
I am sure you will see the iPhones market share continue to drop. The faster it falls below 10% the better. I am tired of hearing about the iphone.
No doubt Apple set the trend but everyone has caught up now and in some aspect surpassed Apple.
You now have a lot of great choices for smart phones.
The market will fragment. Not only will the iPhones market share continue to drop so will other major players such as RIM.
At the same time they are loosing market share you will likely see there sales number go up.
No doubt this is a growing market.
It is very exciting time in the mobile tech industry.
Android related ads are cohesive and informative. Palm ads were random and lacked relevance. Synergy? Great concept, but scarey proposition for the average user. Multitasking? Barely touched upon and poorly demonstrated.
So, we had the maker of business smart phone, advertising to zen riverstone assimilators, later advertised for busy mom's, delivering no business apps but lots of cool 3D games and more games to come.
WTF were they aiming at? Did anybody show up? HP, please make Palm serious business phones, with a soft entertainment oriented edge.
Unfortunately, the whole 'business-focus' shtick doesn't work anymore; the iPhone changed the game in that area.
Today's mobile market almost REQUIRES a great amount of focus on entertainment.
The Palm brand is business. If they want to focus on the entertainment image, they're going to be stuck behind iphone and Android for a long time. Being competent at both will give them an edge.
They can run Exchange and other busiess functions better than iphone and Android, they can run entertainment stuff better than iphone because they allow "pirate formats".
i guess i'm not helping considering i have ads blocked on my pre.
UMM... I know ads on mobile is a source of revenue stream for the companies but i dont use my phone to look at ads. I hope webOS stays at 3% but i want webOS gain market share over all. :)
I would read too much into it.
Essentially, it is an "adware" platform. On PC, we all think adware is crapware. While it makes sense that some apps are ad-supported, it is much more critical to provide a platform which make paid apps successful.
i'll be honest i can't see how that rimm number is an accurate reflection. i see a ton more blackberries.
Nobody really surfs on Blackberry. BB is the worst internet experience I've ever endured. Aside from email and FB, I doubt many BB users reach far enough into the web to hit Admob counters.
i'll be honest i can't see how that rimm number is an accurate reflection. i see a ton more blackberries.
AdMob results are not accurate...they are skewed towards platforms with the largest app ecosystems and with in app ads which apple and android have alot of....blackberry and palm not so much...
+1
I've also heard on some tech blogs that admob favors android due to fact that they have a higher percentage of ad supported apps than apple.
things are finally getting back to normal, with apple on the way down. All is right with the world
Its funny that iphone os is is no longer the top dog lol android is not the uber...
I am sure that Palm will improve. Now that HP owns the company and the plus-versions of pre and pixi are more competitive as well as with the better ads there is a good chance.
Nevertheless I wonder (or I am disappointed) that the plus versions launched in Germany without any advertising. In TV you cannot see any ads neither from Palm, O2 nor Vodafone.
On the homepage of O2 Germany you cannot see anything about the launch of the Pre Plus. The same for the Vodafone page in Germany.
So how shall the sales be pushed without advertising?
Wow, this is proof that no matter how fugly your OS is (and I think Android is the fugliest), it just matters how many handsets run it and how well it's marketed. WinMo knows what that's all about.
WebOS holding steady is not comforting at all. That just means two-year contracts aren't up. HP will have to do something great between now and June 2011, and I believe they will.
its only ever been about "how many handsets run it." That shouldn't be news to anyone.
just wondering if there is any possibility that the "iPhone spoof mod" could be keeping our numbers low. I stopped using it a while ago. I didn't notice any difference with the sites I use.
The only reason that Android's AdMob sales are going up is because there is no other way for a developer to make money with that operating system. Copying a application is no more difficult than a simple file copy.
What is the margin of error?
+-3% (TM)
WebOS holding steady is not comforting at all. That just means two-year contracts aren't up. HP will have to do something great between now and June 2011, and I believe they will. Regards: acne scar treatment