webOS suffering in developer and consumer mindshare
We keep saying it, and we’ll say it again: HP’s new devices and unprecedented marketing assault better be coming soon, because it’s getting rough in webOS land. We’ve got two reports to look at here, one from the developer side of things, and the other from the consumers, and it should come as no surprise that webOS mindshare numbers are trending down across the board.
First up in Nielsen, with the consumer side of things in the United States, where their poll for “next desired operating system” (i.e. on what platform the surveyed would like to purchase their next device), webOS has dropped from 2% of respondents to just 1%. While those numbers are low enough and close enough together to be statistical anomalies, they do reflect the general feeling we’re seeing with regards to webOS: nobody knows it’s still around. Android, meanwhile, clocked in with 31% of respondents, 30% are going for iOS, 11% to BlackBerry, 6% to Windows Phone, and a statistically insignificant 0% for Symbian. The good news for HP is that 20% of those survey were “not sure” what their next device would be, meaning there’s still plenty of customers they can try to woo. But fighting your way up from a 1% mindshare ain’t gonna be easy, and it ain’t gonna be cheap.
Additionally, Nielsen looked at the phones purchase by recent smartphone buyers, where Android accounted for an astonishing 50%, iOS 25%, BlackBerry 15%, Windows Phone 7% (ha), webOS 2%, and Symbian at 1%.
And now for the developer side of things, which comes to us courtesy of cross-platform app framework builder Appcelerator. They surveyed their registered developers (which, for the sake of full disclosure, are more likely to be iOS and Android developers by virtue of Appcelerator’s offerings) and found that just 12% are “very interested” in developing for webOS phones, while 17% are very interested in making apps for webOS tablets. As you might expect, only Symbian and Meego ranked lower than webOS as far as these developers are concerned, and obviously iOS (91% iPhone, 86% iPad) and Android (85% phone, 71% tablet) dominated the poll.
Obviously, HP has plenty of work to do to build up consumer and developer excitement for the webOS platform. We know (hope) they’re doing a lot of behind-the-scenes prep work before the big relaunch party when devices are actually available. Right now iOS and Android are chugging ahead at full steam, Windows Phone 7 is doing surprisingly well, and BlackBerry is threatening a resurgence (though we wonder about their ability to truly execute). The next few months are going to be interesting.