Would you like HP to be able to call it the App Store instead of the App Catalog?
If you haven't heard, Microsoft has filed a complaint against Apple's trademark on the term "App Store," The argument is that the term is too generic to be trademarked. Presumably, that trademark has led other smartphone makers to jump through some interesting hoops in naming their app stores: Palm's "App Catalog," Android's "App Market," Windows Phone's "App Marketplace," and BlackBerry's (oof) "App World."
Any secondary meaning or fame Apple has in ‘App Store’ is de facto secondary meaning that cannot convert the generic term ‘app store’ into a protectable trademark. Apple cannot block competitors from using a generic name. ‘App store’ is generic and therefore in the public domain and free for all competitors to use.
Now, we supposed we're in agreement with Microsoft here if only to free up other companies to use the more natural name for their respective app stores. However with webOS we kind of like "App Catalog" as it sort of implies the more open structure that Palm has taken with regard to app approval. In addition to the "Official App Catalog," we also have the Beta and Web feeds that don't require pre-approval from Palm in order to get published.
Big deal? No, but if Microsoft gets its way perhaps HP and Palm will rebrand the App Catalog some day.