ChangeWave report shows Palm mindshare slipping, Android gaining | webOS Nation

ChangeWave report shows Palm mindshare slipping, Android gaining

by Derek Kessler Tue, 05 Jan 2010 6:58 pm EST

Mindshare Chart

Looks like the pundits may have been right on this one, as the latest smartphone survey from ChangeWave shows that Android’s mindshare has surged in the last quarter, with 21% of potential customers eyeing Android as their future platform of choice. In September 2009’s survey, Android was tied at 6% with webOS. In the past three months, new releases like the Motorola Droid have catapulted Android’s mindshare over Palm, Windows Mobile, and BlackBerry, leaving only the iPhone in its sights.

So what about Palm? According to ChangeWave’s numbers, Palm’s potential buyers were cut in half to just 3% of respondents. Windows Mobile and iPhone also dropped, but their losses were 33% and 13% respectively.

The operative word here is "Ouch." We'll break down a few more numbers after the break.

What does this mean for Palm? For one, their CES presentation has to knock it out of the park. New carriers and an evolution to webOS won’t be enough to recapture significant mindshare, let alone marketshare. And in the face of expanding Android sales, Palm’s marketshare has also slipped, from 6% to 5%. Granted, Palm continues to sell phones, but they’re clearly being handily outsold by just about everybody else.

While it is worth noting that Palm OS numbers are factored into the results, presumably the only place where that has a significant impact is on Palm’s overall owner satisfaction ratings, where 33% of owners reported being “very satisfied.” ChangeWave recognized this and broke down Palm’s numbers by OS, with webOS scoring a 58% very satisfied rating, while Palm OS scored 29% (which is still higher that Windows Mobile’s score). According to ChangeWave, “the vast majority of Palm owners still use the older Palm OS.” We’re not sure whether to be surprised or not, but that does seem to indicate that Palm has made some headway in the expanding into new markets goal.

On the side of the competition, iPhone and Android owners scored 77% and 72%. While all three are more or less tied on the user interface front, this just reaffirms the position that apps are becoming more and more important to the end user.