Dan Hesse: Limited stock means limited advertising for Pre | webOS Nation
 
 

Dan Hesse: Limited stock means limited advertising for Pre

by Derek Kessler Tue, 19 May 2009 4:49 pm EDT

TV Static

As reported by Reuters (and then every other news outlet under the sun), at an investors conference this morning, Sprint CEO Dan Hesse told shareholders:

“We don't intend to advertise it heavily early on because we think we are going to have shortages for a while. We won't be able to keep up with demand for the device in the early period of time.”

This jives with earlier rumors about there being a limited supply for the Pre on hand at launch, possibly around 375,000 units - all to be spread out to thousands of Sprint stores and select Wal-Mart, Best Buy, and Radio Shack locations nationwide. Analysts Lawrence Harris of CL King Associates doesn’t expect that Sprint will be able to poach many customers from Verizon or AT&T, saying, “It’s going to sell principally into the base, to existing Palm owners and existing Sprint subscribers.”