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Lady Gaga

Article
by Dieter Bohn
May 28, 2011
We've been wondering when the marketing ramp-up for the Veer would start because to date it's been pretty thin: some spotted Mini Coopers, Manny Pacquiao's supposed involvement, a YouTube ad and...
Article
by Derek Kessler
May 18, 2011
It’s part promotion for Lady Gaga’s upcoming album Born This Way, part ramping up HP’s all-encompassing “Everybody On”, and part stealth advertising for the HP Veer. It’s the fine art of subway...