The Team Behind the Pre Ads Responds | webOS Nation
 
 

The Team Behind the Pre Ads Responds

by Jason Robitaille Mon, 03 Aug 2009 10:26 am EDT

Let's face it, even if you didn't like the Palm Pre ads, the fact is they've become unusually popular via YouTube and twitter mentions.  Everyone agrees they've gone from the initial impressive Flow ad and went downhill since, getting quieter, and creepier. Dieter even posted his own video talking about how creepy it's gotten.

Well, Gary Koepke of Modernista is the guy (and team) behind the ad and guess what: he's loving it, according to AdAge:

"It's a very different look and feel for this sector," Mr. Koepke said, comparing the humanized feel of Palm Pre's ads to its competitors. "There's nobody involved in an iPhone ad, and 'Your life is on BlackBerry' -- isn't that great? Instead of having a life? We wanted a middle ground between those two places -- what about the people who want a really great smartphone?"

In that sense, the advertising campaign has been successful. It's gotten people talking. Of course, as we've argued before, Modernista is aiming for "human" but just barely missed the mark, which means that for many the ads have plunged into the Uncanny Valley.

AdAge also notes that we can expect other marketing efforts related to the Palm Pre in the coming weeks, including a "Bollywood Hero" sponsorship wherein SNL alum Chris Kattan will use the Pre in a mini-series of ads attached to the mini-series itself on IFC.  Also coming up, "Peter Mehlman's Narrow World of Sports," a webshow coming soon to YouTube.

Thanks to waynew73 for the tip!

Back to those ads, though, after the break we'll take you on a brief tour of our faves.

We have the above video made by YouTube user mintit.  Not to be outdone, others have made comedic spoof videos as well: one by HighSchoolHoes and one by amberthestylist (as an X-Force fan, I really appreciate that one).

On the other end of the spectrum, some people have also gone tried to make the ad creepier. HoltInteractive has made this one, which admittedly is pretty disturbing, almost like something from The Ring.  Even more disturbing, at least in my opinion, is this one by linkfan5011. Tamara Hope's edited voice in that one really gets under my skin.

Slightly less creepy, wtfacecake made a slowed down version of the ad and SuperTrollmaster has even made a screamer out of the commercial.

One can only wonder what the next Palm ad will inspire.

 [via MyPre]

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