Veer campaign to kick off in coming weeks, why not now? | webOS Nation
 
 

Veer campaign to kick off in coming weeks, why not now?

by Derek Kessler Tue, 17 May 2011 8:48 pm EDT

The AT&T HP Veer 4G has been available for a few days now, and we like you were left scratching our heads at the launch. Many went into AT&T stores to purchase the little webOS smartphone, only to be met with salespeople who knew nothing about the device, let alone that it was now available in their stores. What we have here, people, is a “soft launch.” It’s like when a restaurant opens for a week to iron out the kinks and then has its official grand opening. Except, you know, this isn’t a restaurant. This is the fast-paced world of smartphones, and the Veer launch has gone over like a whiffle ball at a Major League Baseball game.

“Fear not!” says HP. In a post on the webOS developer blog, HP addressed our and your concerns about the pillow-like softness of this launch:

“We are making a big push around the Veer and you’ll start to see that in the weeks ahead. Of course, we’re also making sure sales representatives across our channels are properly trained on all the great things about the Veer. In addition, advertising and demand generation activities will be kicking off later this month, so the Veer will be everywhere.”

Week ahead. It’s not the coming days/weeks/months, that’s for sure. HP confirmed that the Veer won’t be available at Best Buy stores until the 22nd, though you can still grab one online from Best Buy or AT&T, and of course you can go to an AT&T store and buy one there too.

We have to ask ourselves, however, what’s the delay about? Are there still kinks to work out? Did HP push the Veer out before the carrier distribution channels and sales training was ready? We aren’t entirely sure, but judging by the reactions we get when we ask AT&T salespeople about the Veer, it seems that carrier training is a big part of the equation.

But with a phone like the Veer, it’s not like they’re going to have to contend with the latest Android megaphone of the week. It’s in a different class – that’s not to say it’s any better, just different – with a different target demographic. Right now, it’s mostly in a class on its own, or sitting pretty atop the stack of not-so-smart messaging phones. Would we like the advertising campaign to kick off sooner than “in the weeks ahead”? Sure, but it’s not going to hurt if the blitzkrieg doesn’t start for another week or two. It’s not like HP’s anticipating a tight budget or anything.

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