webOS holds steady in latest AdMob report, Android on the rise | webOS Nation

webOS holds steady in latest AdMob report, Android on the rise

by Derek Kessler Sat, 01 May 2010 9:07 pm EDT

Admob March 2010 Report

Mobile advertising specialist firm AdMob (soon to be gobbled up by Google) has put out their March 2010 report, which paints a steady picture for Palm, and a rocket-ride for Android. Let’s get the big news out of the way up front: AdMob’s ad requests for Android phones have eclipsed those from the iPhone OS. There are a number of factors to consider in the numbers that may or may not validate the newfound dominance of Android (46% share vs. 39% for iPhone OS), but it’s still a surprising number.

On the sidelines, however, is Palm. Worldwide marketshare and US marketshare remain essentially unchanged. In the US the Pre accounted for 2.4% of AdMob’s ad requests, a tick up of 0.1% from their February report. Granted, for the Pre a 0.1% rise in overall marketshare equates to a 4.3% increase in traffic from the previous month, so it’s not all bad. But bumps of a tenth of a percent in US marketshare aren’t going to sustain Palm, especially when your devices don’t even make an appearance on the charts for other regions. Still, it’s better to have made minuscule gains than to be giving up ground, right? What we’re looking forward to is the reports for April and May, which will hopefully show the positive effects on increased promotions and price cutting at Verizon and Sprint, and the launch of the Pre Plus and Pixi Plus on O2 and Vodafone in Europe.